In most cases, an entrepreneur believes that “everyone” is a potential customer. This is simply not true, and after clarity is achieved, a substantially lower number of candidates is revealed. That’s the bad news. The great news is that this smaller number—when you identify who, what, and where they are, and align all your marketing and sales resources and efforts around them—means that you’ll drastically increase your business-development results.
Topic: Vision & Strategy
Put This On Your Don’t Do List
Success comes from making good choices about what to do and what NOT to do. Often our biggest breakthroughs occur when we decide to stop doing something. So here’s something we can all put on our Don’t Do List that will change our lives positively forever:
Proactively Planning Your Good News
We encourage our clients to begin most meetings with a Segue into the meeting. Part of that segue or check-in involves reporting something good, personal and professional, that has occurred since your last meeting. The practice has to do with starting your meetings on a positive note, celebrating your wins and transitioning from working in the business to working on the business with your team.
Are You Getting What You Want From Your Business?
When you think of where you want to take your business 5-10 years from now, is the picture clear? Or are there challenges, obstacles and hardships that blur the image?