Living Up to Your Unique Differentiators

Living up to your unique differentiators

A few weeks ago, I pulled into a convenience store that had a banner out front touting “Best Quality, Fastest Service and Lowest Prices.” When I went into the store it was dirty, and the prices were double what I expected. I even had to go find the cashier! The Sales and Marketing arm of this store did their job of getting me in the door – but Operations didn’t deliver on the promise.

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