If you want to be a more effective communicator, have more productive meetings, and have people respect you more – skip the verbal hugs. “Sounds good Jim, but what the heck is a verbal hug?” Good question.
A verbal hug is used to soften the blow of a message you believe is going to be difficult to hear. By adding extraneous information that you may or may not believe, you offer a verbal hug, hoping it will make what you are really trying to say more palatable.
This can become problematic because the true message is no longer clear and can be disregarded or not even heard.