How To Endure The Unendurable

Stockdale Paradox

Stockdale Paradox

*To help our readers navigate their businesses and organizations during the COVID-19 pandemic, we are re-posting this relevant blog post from November 3, 2015

In my 30-plus years as an entrepreneur, I’ve faced some pretty tough situations in business. We all have. The hardest thing I’ve ever done was to counsel someone facing what seemed like an impossible crisis.

Like the time one of my clients lost millions of dollars in one year and had several none-too-happy bankers considering calling their loans. Or the client who realized that a long-time partnership was not going to work out and they were faced with a messy business divorce. Or the client who was betrayed by a trusted employee who departed with a significant customer, instantly putting the future of the business and his family’s financial security in jeopardy.

But as difficult as these crises were, none of them can compare to the impossible situations faced by military heroes who have endured enemy captivity as a prisoner of war. So, with the help of Jim Collins, I’ve taken a lesson from our brave veterans on how to endure the unendurable.

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