“Systemizing the Predictable” May Be the Key to Achieving Your Vision

One of my favorite Gino Wickman quotations describes the goal of strengthening the Process Component™ in an entrepreneurial company. According to Gino, you must “systemize the predictable so you can humanize the exceptional.”

Breaking that quotation down gets right to the heart of why strengthening the Process Component is so important, and why it’s different in an entrepreneurial company than it might be in a big corporation. If you’re implementing EOS® right now and you’ve been less than enthusiastic about strengthening the Process Component, I think it might also re-energize you.

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Are You Running in a Straight Line?

My high school cross-country coach, Chuck Lucas, was a legend. He and his teams won more than twenty league championships, countless district titles and two state titles – my senior year and the year following. There were lots of reasons “Coach Luke” was effective, but one was remarkable. He saw things other coaches never saw.

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The “Let Go” List

If you’re reading this, you just might be that founder, owner, and visionary who really struggles to let go. The company is your baby. You’ve had a hand in every aspect of it for years, and you don’t know how to feel comfortable unless you keep doing that. If that sounds like you (or the person you work for), don’t worry. You have plenty of company. And there’s hope.

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What the Heck is a Departmental Plan?

When helping an entrepreneurial leadership team clarify, simplify, and achieve its Vision, we use a tool called the V/TO™ (Vision/Traction Organizer™). This EOS Foundational Tool™ contains eight questions, and our job as EOS Implementers™ is to get every member of the leadership team to agree on every word of the answers to each of those questions.

When there’s weakness in the Vision component of your organization, it’s not that there’s no Vision. Often there’s too much Vision – you don’t all agree.

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Do You Know the Psychographic Profile of Your Ideal Customer?

It’s not unusual for an entrepreneur to consider “everyone” a potential customer. While the optimism can be exciting and contagious, the harsh reality is that most of “everyone” isn’t the RIGHT potential customer. Many won’t ever buy from you, and some who do become customers won’t be a great fit. They may be unhappy, and they may even hurt your business by damaging your reputation or mistreating your employees.

That’s the bad news. The good news? While it may sound counterintuitive, concentrating on a smaller number of potential customers can actually help you grow faster, make more money, and have more fun. Time and time again, I’ve seen that clients who focus 100% of their proactive sales and marketing efforts on their ideal prospect or customer get a bigger bang for every buck they spend on sales and marketing.

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