A Push for Process

It feels like an oxymoron discussing process to entrepreneurial leaders, but I hope to make clear the value of marrying process and entrepreneurship.

Jim Collins’s words say it best: “Magic occurs when you combine the spirit of entrepreneurialism with a culture of discipline.” Or in another common phrase, “You must systemize the predictable so you can humanize the exceptional.”

Is everyone following your company’s core processes? What processes, you might ask? Your company has a “way,” and you and your people might be taking it for granted. If you packaged it, it would actually be worth something. The way you market, the way you sell, the way you deliver, the way you retain your customers is unique and valuable. Often many discount it because it comes so naturally.

The reality, in most cases, is that you and your people are just not doing it consistently or that you’ve gotten away from it. Imagine if everyone did it the exact same way—your “way”—every day. How much more revenue, how much more efficiency, and how much more peace of mind could be achieved?

What are your company’s core processes? Are they documented? Is everyone following them consistently?