It is always a challenge to keep individuals and organizations focused, but thatโs what great leaders do. Distractions abound, but great leaders have an internal compass that keeps them from drifting off course. Two things set your bearings โ your why and your what. For companies implementing the Entrepreneurial Operating Systemยฎ, those two things combine to form your Core Focusโข. Once you define your Core Focus, youโll be less likely to be distracted by โshiny stuff.โ
Discovering Your Why
The first part of defining your Core Focus is to discover your โWhyโ โ your common purpose, cause or passion. Itโs why you get out of bed in the morning, why youโre excited to come to work, and why all the hard work is worth it in the end.
Without this common purpose, cause, or passion you will never become a great leadership team. When distractions appear, your team will quickly drift off course in different directions. And if your leaders are distracted, thereโs not much hope for keeping the rest of the troops in line. If your team has become unfocused, you must find or return to your why.
Identifying Your What
The second part of your Core Focus is to identify your โWhatโ. We call this your niche โ the thing you can be truly great at and enjoy doing.
If your passion as a leader is to enrich the lives of the elderly, you can live out that passion doing many things. You can run an assisted living facility, provide charter tours to exciting places, create mobility devices, supply hearing aids, etc. The list could get very long.
To be a truly great company, you must focus your efforts and identify the one thing your company can excel at. It sounds simple โ how hard can it be to just pick one? But many companies struggle to decide on their niche because it means theyโll have to start saying no โ to people, to opportunities, and to customers that donโt fit.
Once you push past the fear of missing out, youโll find that itโs easier to make decisions and solve issues when your what is clear.
The Foundation for a Great Business
With your why and what clear, you now have the foundation for a great business. As a leader, all you need to do is bring people into your business who share your core values, embrace your why, and have the capacity to do your what very well. When you have a clear why and what and get the right people on board, leading and managing is much easier.
If you have added people to your business who donโt share your core values and your why, these people are wrong for your organization. They will slow you down and make your journey more difficult. Replace them with people who care about what you care about.
If you have added people who donโt do what you do very well, train them to increase their capacity or replace them with people who really get what you do, want to do what you do, and are really good at doing what you do.
