It’s common for eager leadership teams to take on too much in the early years of the business. By trying to get everything done at once and making everything important, they run the risk of getting nothing done. When you make everything a big issue, then there’s never enough time to give each goal the attention that it needs. The EOS® approach teaches leadership teams that by focusing on a few goals instead of too many, you will actually accomplish more. It’s called the Power of Focus, and it’s something that you need to be successful.
Component: Traction
Double the Productivity of Your Off-Line Meetings
Have you ever shown up for a meeting and no one knows its purpose? And then you spend the first 15 minutes finding your way or trying to figure out what the objective is? Ever been to one where you’re wondering who is running the meeting?
Why You Need a Strong Leadership Team
A key to gaining traction in your business is to put together a leadership team consisting of people who share the company’s vision with you. Creating a team of people who each have clear accountabilities and who are prepared to take initiative when it comes to leading their people is a critical part of developing a successful business. Your leadership team must also be willing to be open and honest about all issues. When you have the right people in the right seats for your leadership team, everything else you build within the company will be based upon that structure.
What Are Your Three Uniques?
Many leadership teams spend thousands of dollars each year on unfocused sales and marketing efforts that end up not being effective because they never really established a clear strategy and goals when they first began the process. One of the most important parts of defining a marketing strategy for a small business is to determine what are your “Three Uniques”. Known in the marketing world as the differentiators of a business or its value proposition, the Three Uniques for a business are what makes your business different. They also determine what makes your business stand out from the rest and who your competition is. If you were to line yourself up against your competition, you may share some of the same characteristics in terms of services and focus, but no one else should have the same Three Unique that your business does. When you’ve defined your Three Uniques, it means that you’ve defined what makes you unique and special to your ideal customer.
Start Every Meeting Right – The Segue
If in less than five minutes at the beginning of every meeting you could do a simple discipline that would
5 Tips to Help You Get More With Less
Doing more doesn’t necessarily help you get more from your business. Instead of trying to do more, focus on doing less. Here are five practical, real-world tips from my clients that have helped them get better traction: