Is That Really a Rock?


Rocks are just priorities — the three to seven most important things you must accomplish in the next 90 days.

Company Rocks are priorities for the company, departmental Rocks are priorities for your department, and individual Rocks are priorities for you or another individual. As simple as that sounds, it’s easy to overcomplicate Rocks.

EOS One makes it easy to track your Rock Completion rate, review your most important priorities, and help each other stay accountable. Start your free trial in EOS One

There is no magic formula for what constitutes a Rock — it’s simply a priority that will take longer than seven days (those action items are to-dos) and up to ninety days to complete.

Here are a few questions I get asked often in sessions, with corresponding answers.

  • Is that really a Rock? It’ll get done either way. If it’s one of the three to seven most important things for the company, department, team, or yourself this quarter, it’s a Rock. ”It’s gonna get done anyway” means you are going to devote time to it as a priority but don’t want to write it down and keep yourself on-track each week in front of your peers. That’s a mistake that often leads to teams and leaders overcommitting.
  • Is that really a Rock? I mean, isn’t it (fill in a name) ’s job to sell $1.5 million worth of stuff this quarter? If getting it done this quarter is one of the three to seven most important things for the company, team, department, or you, it’s a Rock. Now if quarter after quarter, you need to make someone’s job a Rock because consistent success isn’t yet baked into your organizational DNA, you likely have a People, Process, or Vision Component issue. But if it’s a priority and setting that priority as a Rock will help ensure you get it done, it’s a Rock.
  • That’s not a (company, departmental, team) Rock — I’m going to do it myself. If it’s one of the three to seven most important things for the company, department, or team, it’s a company, department, or team Rock regardless of who participates. Some company Rocks require the whole leadership team, while others are completed by an individual.

Remember, setting Rocks is an activity that occurs every ninety days in your Quarterly Planning Sessions, and your Rocks are due on the date of your next Quarterly Planning Session. Once you’ve set your Rocks, help your team stay on track by following the Level 10 Meeting™ agenda in your weekly leadership team and departmental meetings.

Editor’s Note: This post was originally published on October 12, 2017

Next Steps:

What has been your biggest struggle in identifying Rocks? Let us know!

Streamline your EOS rollout and simplify the adoption of EOS Tools to get more of what you want from your business. Try EOS One for free

Related Posts

Tidy Bow

Have You Mastered the Tidy Bow?

In a Monthly Navigation Meeting, Gino Wickman taught me the importance of a “tidy bow,” which involves thorough follow-up with all stakeholders about decisions and updates. This eye-opening lesson significantly enhanced…

Read on »
Dont Be So Nice Blog Image

Don’t Be So Nice!

In a recent session, a team began their check-in by identifying communication problems. This was odd because everyone in the company was sitting around the conference table. As the day wore on, I realized that the team was suffering from “nice” disorder.

Read on »


Begin your 30-day free trial of the simple-to-use, all-in-one software for getting more of what you want from your business.

Exclusively from the makers of EOS.

Subscribe to the EOS Blog

Subscribe to the EOS Blog:


Base Camp


Client Portal



Search the EOS Worldwide Blog

Skip to content