Living by a set of core values is the most critical foundation for running a great business and living a great life. The first section of the EOS® Vision/Traction Organizer® (V/TO) is “core values.” But to have any meaning, you must live your core values.
I have a little ritual with my clients I’d like to share with you. At the start of an annual, quarterly, or Focus Day™ session, I write GGOTO on the whiteboard at the front of the room. What the heck is GGOTO? It stands for the greater good of the organization.
I’ve always preached to my clients to make sure they have a guarantee. Most of them just don’t like to do them. Some worry they’ll lose money or their guarantee will sound cheesy. My solution? I explain to them that, yes, you need a guarantee. And you need a solid one your entire company can stand behind.
Businesses that run on EOS® have a secret weapon for perfecting their elevator speeches: the Vision/Traction Organizer™ (V/TO)! When your business runs on EOS, you can easily use your V/TO to create your elevator speech too.
Your customers don’t care about your what, they care about how you do what you do. How you do things makes your business special. So what’s your secret sauce?
Many teams struggle to put their marketing strategy into action. Here are three simple ways to use your 3 Uniques in your marketing efforts.
