Entrepreneurs are an amazing, brilliant, and interesting group of people. They have lots of ideas, many of which will not make it to fruition.
The Vision/Traction Organizer™ includes a section called “Marketing Strategy.” It is designed to identify who your ideal customer is and what you should be saying to them in all your marketing and sales campaigns.
A clear, well-defined marketing strategy must align with your Core Focus™. A clear, well-defined marketing strategy enables your people to